Critical popcorn

Get ready to marvel at the ginematic universe with six new limited-edition Aviation American Gin bottles inspired by Marvel Studios’ Deadpool & Wolverine, dropping into cinemas from 25/26 July in the UK, Ireland and North America – check out the trailer here!

To celebrate the release of the film, Aviation is giving fans (of drinking age, and above) the opportunity to dive headfirst into the action with the launch of limited-edition bottles rolling out at retailers nationwide and in select countries globally starting early this summer!

Ryan Reynolds, Aviation American Gin’s Co-Owner, had this to say:

“I discovered Aviation American Gin while shooting the first Deadpool movie. Back then Aviation wasn’t big enough to tie-in to a big summer movie and Deadpool was lucky to get any sponsors at all. A few hundred weeks and drinks later, here we are! They grow up so quickly, don’t they?”

Beautifully designed by Maximum Effort and Sandstrom Partners, the new Aviation American Gin bottles draw inspiration from the franchise. Encased in sleek black glass and accented with red custom strip stamps and metallic details [oooh], these bottles are the ultimate collector’s item for fans of both the movie and spirit – I know I wants it!

Offering a nod to the iconic character, each bottle variant showcases one of six distinctive Deadpool icons, while the exterior of each gin case simulates the look of Deadpool’s signature suit fabric. Ricky Collett, Global & US Brand Director for Aviation American Gin at Diageo, added:

“Our collaboration with ‘Deadpool & Wolverine’ to create this series of bottles is a first-of-its-kind promotion for Aviation American Gin with one of the most iconic characters in pop culture history. The custom bottle embodies the irreverent spirit of both brands and showcases our commitment to pushing cultural boundaries and redefining the gin drinking experience.”

Each limited-edition bottle is filled with the same perfectly crisp, smooth Aviation American Gin fans know and love. Distilled in its unique American style and crafted with a blend of botanicals delivering an approachable and balanced flavor profile, it’s a versatile spirit, perfect for any cocktail occasion.

The Aviation American Gin bottles inspired by Marvel Studios’ “Deadpool & Wolverine” are a 750mL bottle. Starting early this summer in the States, the limited-edition product will be available while supplies last at retailers nationwide, online, as well as the Aviation American Gin Portland Distillery, and in select countries (US/UK/CAN/AUS) at the same price as the traditional Aviation American Gin offering – with UK ones rumoured to be appearing next month…