Writer/director John Krasinski’s original adventure IF is out now to buy on Digital, Blu-ray and DVD from Paramount Home Entertainment, and to celebrate we’ve got some great interview snippets from one of the stars, the one and only Ryan Reynolds, discussing the origins of IF and details of his own Imaginary Friend.

If you haven’t seen it yet, this is the perfect movie to enjoy with the whole family, and stars Cailey Fleming, Ryan Reynolds, John Krasinski, and Fiona Shaw along with a cavalcade of top-tier voice talent, including Phoebe Waller-Bridge, Louis Gossett Jr. and Steve Carell, who bring a charming array of imagined friends to life.
If you’re picking up your own copy (order here), on Blu-ray or Digital, you’ll also have access to over 40 minutes of behind-the-scenes bonus content, like this, to explore and see how each IF came to life, hear how filmmakers made the imaginary feel real, go on location in New York from Brooklyn Heights to Coney Island, and – of course – don’t miss the gag reel!
Here’s Reynolds on his journey:

The Home Entertainment Special Features in full are:
- The Imagination Behind IF—Hear from writer and director John Krasinski plus the cast and crew as they dive deeper into the process of bringing their imagination to life on screen.
- Imagining Imaginary Friends— Take a behind-the-scenes look at the creation of each imaginary friend.
- Giving IFs a Voice— Meet the all-star cast responsible for voicing each character. Hear from Steve Carrell, Phoebe Waller-Bridge, and more!
- Blending The Real and the Imaginary— Join John Krasinski as he incorporates a practical filmmaking approach to make the imaginary feel real.
- Tina Turner Forever!— Experience the reimagining of the iconic 80s Tina Turner music video as John Krasinski recreates this legendary sequence with the IFs.
- The Imaginative World of IF— From Brooklyn Heights to Coney Island, go behind-the-scenes with the cast and crew and experience the magic of New York City like never before.
- Gag Reel— You won’t have to imagine the hilarious antics on set once you check out this gag reel!
- Learn to Draw Blue from IF— Learn to draw the loveable and cuddly “Blue” in this fun, interactive tutorial.
Those who purchase the DVD will have access to the following special features: The Imagination Behind IF, Imagining Imaginary Friends, Giving IFs a Voice, Blending the Real and the Imaginary, Tina Turner Forever!, The Imaginative World of IF and Gag Reel.




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