Critical popcorn

We love it! Any concerns as to what to do this summer can safely be considered extinct, as fans of all ages are invited to explore the free Jurassic World shop takeover opening today at London’s Natural History Museum.

Celebrating the release of Universal Pictures and Amblin Entertainment’s Jurassic World Rebirth, in cinemas now, Universal Products & Experiences (UP&E) and the Natural History Museum have collaborated to transform one of the Museum’s main shop spaces into an homage to the inhabitants of Ile Saint-Hubert for six weeks.

Located at the back of the Museum’s main shop just off Hintze Hall, a Titanosaurus glowers down at you from the walls from amongst the foliage of the Ile Saint-Hubert. The whole family can get involved with an awesome range of Jurassic–inspired toys, games, books accessories and official Jurassic World apparel available to buy.

• More than just a shop, little ones will also be able to play at being a palaeontologist. Dig through the sandpit table to see what ancient fossils you unearth. Step into a giant dinosaur egg and snap a photo with a Quetzalcoatlus peering over your shoulder. Bonus points if you bring your own little glasses to pose with and make Dr. Henry Loomis proud!
• Where better for the pop-up store than the Natural History Museum, with its halls filled with rare specimens of the very creatures that cause chaos in the much-loved film franchise?
• Once you have explored the shop space, scout through the Museum for Sophie, one of the most complete Stegosauruses on display in the world. Peeping over the balcony above Sophie is Enigmacursor mollyborthwickae – the size of a Labrador and the first new dinosaur species to go on display at the Museum in over a decade. Over in the Dinosaurs Gallery, while there is no Distortus Rex, you can come face to face with part of the first Tyrannosaurus rex skeleton ever discovered and the skull of a plant-eating Triceratops.

Claire Bevan, Head of Retail and Customer Contact at the Natural History Museum, had this to say:

“Jurassic World Rebirth has taken the screen by storm and we are incredibly excited to host this unique experience for all to enjoy. Like our beloved Dinosaurs gallery, this pop-up is free for all to enter and is the perfect summer activity for all ages. At the Museum, we’re committed to creating advocates for the planet, and of course we’re famous across the world for dinosaurs. Fictional franchises such as Jurassic World can spark a real love and wonder for the natural world and provide a brilliant gateway for curious minds to engage with our vital work and science research.”

The Jurassic World Rebirth pop-up shop space will be open at the Natural History Museum until 7 September 2025, and is free to visit.

Visitors are advised to book a free admission ticket to the Museum in advance for guaranteed entry and to skip the queue.

All profits from purchases made in the shop and online store support the Museum’s charitable mission, including the work of 400 scientists conducting research and finding solutions to the planetary emergency.

To find out more about events and activities on at the Museum this summer, visit https://www.nhm.ac.uk/whats-on

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What does the Jurassic Park franchise mean to the Natural History Museum’s palaeontologists?

Prof. Susannah Maidment said: 

“I was 12 when the original Jurassic Park movie came out. I already knew I wanted to be a palaeontologist, but Jurassic Park made my interest in dinosaurs socially acceptable, even as a teenage girl! Jurassic Park had a huge influence on our discipline, and I don’t think there would be as many dinosaur palaeontologists right now if it wasn’t for the film.”

Prof. Paul Barrett commented:

 “Jurassic Park is my favourite dino movie, not least because the filmmakers went to extraordinary lengths to make the dinosaurs look like dinosaurs. They went out to talk to scientists and create dinosaurs that looked and behave as real living animals.”

“I actually got my first job in palaeontology thanks to Jurassic Park, because I ended up being the research assistant for the then dinosaur curator at the Natural History Museum, Dr Angela Milner, because she had so many media inquiries that summer, she needed a temporary assistant to help her out.”

There will also be a select number of products available online at https://www.nhmshop.co.uk/dinosaurs