Now this is something positive – and I love it because not every store in and around Carnaby Street can claim that everything it sells will change a life! But for the Choose Love Shop, which sells essential supplies and life-changing interventions for refugees and displaced people around the world, that’s the truth, and in a great new video today, some famous souls have come together to promote it!
Led by Hassan Akkad, writer, filmmaker and Creative Director at Choose Love, the video introduces the public to the Choose Love Shop concept and its array of ‘not so helpful’ famous employees. Dawn O’Porter, Co-founder and long-term supporter said:
‘The Choose Love Shop is now a staple of the festive period. Especially now, while we’re all reading the newspapers every day and wondering what we can do to help, buying from the Choose Love Shop offers people something that can make a real, tangible difference.’
Since bursting onto the charity Christmas gifting scene in 2016, the Choose Love Shop has dazzled shoppers with its unique offer to ‘shop ‘til you drop and leave with nothing.’ Everything shoppers buy – from hot food to emergency housing and more – will be given to refugees and asylum seekers, and they can be bought in the name of a loved one for a Christmas gift with even more love.
It has become a holiday tradition to see famous faces running the tills and volunteering in store. You never know who you might bump into with previous appearances from till clerks, Phoebe Waller-Bridge and Carey Mulligan, a mannequin cameo from Noel Fielding, Lena Heady who served coffee to queuing customers, and Sadiq Khan who cut the ribbon to open the shop’s doors.
Since Choose Love began in 2015, it has helped almost four million refugees and displaced people and worked in over 30 countries with grassroots organisations. The Choose Love Shop, which makes it so easy to help those in need, has previously won support from the likes of Harry Styles, Dua Lipa, Jameela Jamil and Sir Michael Caine.
This year the refugee crisis has reached new records, with more than 100 million people estimated to be displaced worldwide. The cost of food and fuel has increased globally, and the invasion of Ukraine has displaced millions. The charity has added new items to help address some of these crises such as Disability Support, Heating Fuel, and Evacuations. All funds raised through their shop go to supporting displaced people from all over the world, including Afghanistan and Syria, as well as supporting the Ukraine Emergency Response, which the charity began earlier this year, now working with more than 70 organisations to help the people of Ukraine.
Customers who want to give even more can select from the Bundle of Warmth and the Bundle of Love which combine vital essentials to make sure people are getting what they need most. And there’s even the option to purchase One of Everything, combining every single item in the shop and getting it to people who need it.
For those who are unable to visit the London store, you can also shop online at www.Choose.Love
The Choose Love Shop opens on 3rd November – 24th December 2022 at 15-17 Foubert’s Place W1F 7QB.