Features

Secret Cinema launch Secret Sofa, in partnership with Häagen-Dazs!

These wonderfully inventive folks are taking full control of the current lockdown with another fun way to get everyone involved with a mass film watch, this time bringing in the wealth of their Secret Cinema experiences and bringing to your home… Secret Sofa!

Secret Cinema, the pioneers of immersive storytelling, have launched Secret Sofa, a weekly home entertainment series where audiences can create their own unique immersive cinema experiences in collaboration with celebrated ice cream brand Häagen-Dazs as presenting partner, to tie in with their new ‘‘#HäagIndoors’’ initiative.

For an initial eight weeks at 7.30pm every Friday, Secret Sofa will facilitate a virtual in-home screening of Secret Cinema’s most celebrated and critically acclaimed films, as well as lesser-known gems.  With bespoke content, character narratives, interactive elements, typical Secret Cinema surprises and Häagen-Dazs for company, you can create your own cinema experience at home!

This week’s Secret Sofa screening will be the outstanding The Grand Budapest Hotel...

Sign up for the Secret Sofa weekly newsletter and every Tuesday the film and pre-screening narrative will be announced.  It’s here that you’ll be immersed in the world of the film, given costume suggestions and bespoke content and activities including sing-a-long and music playlists, instructions to learn dance routines and prop making ideas to help them create the ultimate, in-home screening environment.

You’ll also receive a special weekly code to allow you to order the chosen Häagen-Dazs flavour of the week online via an exclusive collaboration with Amazon Prime Now, which you can enjoy with the film kicking off with the celebrated dessert-inspired flavour Strawberry Cheesecake, to match the debut with The Grand Budapest Hotel.

You’re also encouraged to share your best #HaagIndoors images on social with the best one winning a week’s supply of ice-cream!

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