Amazon just keep expanding and upping their game, and we’re genuinely intrigued and excited to announce they’ve delved into the world of Smart TVs, as well as cloud-gaming-services in the UK!

We’ve been reviewing their products for quite a number of years now, from the latest Fire HD tablets, their Kindles, the Fire TV sticks and even the instantly reliable Echo Dot series, the quality has increased year-on-year but also remained affordable, which can often be underestimated in a tech industry and time when prices appear to only jump higher.
These new Smart TVs are no different, and already on offer on Amazon, but here’s a little closer look with info over what you can expect. First up, is the top-of-the-line Omni QLED Series features a stunning 4K Quantum Dot Technology (QLED) display, hands-free Alexa controls, and the Fire TV Ambient Experience which turns the TV into a beautiful and informative personal display that offers customers glanceable information, Alexa-powered widgets, and a beautiful canvas for artwork and photos when not streaming!
Then there’s the Fire TV 4-Series brings films and TV shows to life with 4K Ultra HD, HDR 10, HLG, and Dolby Digital Plus. Fire TV 2-Series offers the power of Alexa and Fire TV’s discovery-focused experience to any room at an affordable price – and there’s a handy summary on both here:
- Fire TV Omni QLED Series starting at £549.99: Available in four sizes, 43”, 50”, 55“, and 65”, the Omni QLED Series with the Fire TV Ambient Experience can transform the TV screen in any room from a blank screen when not streaming into a personal display for beautiful artwork, personal photos, music and customisable Alexa Widgets. The Omni QLED Series uses its built-in presence sensors to detect when a person enters the room and switches to the beautiful and informative Ambient Experience.
- Fire TV 4-Series starting at £429.99 (Mandalorian pic below): The Fire TV 4-Series lineup combines 4K UHD resolution with HDR10 and HLG for cinematic picture quality on 4K TV shows and films, and includes the Alexa Voice Remote to easily find, launch, and control your content or check the weather, sports, and more. The lineup includes 43”, 50”, and 55” model sizes, and feature a fully-integrated Fire TV experience that is always adding new features, smart home capabilities, and more.
- Fire TV 2-Series starting at just £249.99 (Jack Ryan pic below): The all-new Fire TV 2-Series lineup features 32” and 40” model sizes, offering customers affordable options to bring the power of Alexa and access to favourite apps to any room. The Fire TV 2-Series 32” brings films and TV shows to life in 720p HD resolution, while the Fire TV 2-Series 40” features Full 1080p HD resolution. The entire 2-Series lineup includes support for HDR 10, HLG, and Dolby Digital Audio.


The Amazon team also announced its cloud gaming service and Luna Controller are now available in the UK. Using Luna, customers will have instant access to stream console-quality games on devices they already own and Prime members can stream a rotating selection of games at no additional cost. The Luna game catalogue includes a wide array of titles across three different subscription services:
- Luna+: Luna+ gives customers access to a growing collection of games from across genres—action, adventure, classics, and more. Our largest and most diverse collection of games, Luna+ features fan-favourite titles such as Beach Buggy Racing 2: Hot Wheels Edition, Spongebob: Battle for Bikini Bottom – Rehydrated and Resident Evil 2. The Luna+ library includes family favourites, appropriate and approachable for gamers of all ages and a retro selection of beloved classics from publishers like Capcom and SNK. Luna+ is available for £8.99 per month.
- Ubisoft+ Multi Access: Ubisoft’s subscription service includes access to fan-favourite AAA titles including the Assassin’s Creed, Watch Dogs, Tom Clancy, and Far Cry franchises for £14.99 per month.
- Jackbox Games: Only available on Luna, the Jackbox Games subscription includes popular hits like Quiplash, Trivia Murder Party, and Drawful. Jackbox Games is available for £3.99 per month.