It may have been quite a few years for some, but echoing the success of similar ‘cinema day’ events of the late 1990s, National Cinema Day will be a celebration of UK cinema and cinema-going, the country’s most popular out-of-home leisure activity. And on 3 September, over 550 venues have signed up to participate in the event that’ll offer tickets from £3, which also includes the major UK cinema operators, and a wide range of smaller cinema operators and venues as well!
Whilst the industry has been doing a bit better of late, National Cinema Day wants to expand on the success in the sector after a few years of you know what, just as the box office heads back towards tracking at 80% of the record-breaking levels seen in 2018 and 2019, themselves the biggest years for cinema-going since 1970.
Sure, we love watching more at home these days, but I honestly can’t think of a better way to enjoy a film that waiting for the lights to go down, and truly escaping inside the joy of the unexpected. Developed by the cross-industry body Cinema First, and supported by the Film Distributors’ Association and the UK Cinema Association, the event will be promoted through an ambitious marketing campaign. Iain Jacob, Chair of Cinema First, had this to say:
‘There seems no better time than now to celebrate UK cinema-going, one of the nation’s favourite out-of-home leisure activities. Coming off the back of a very strong summer for the sector and looking forward to further film highlights over the rest of the year, we wanted to give everyone a chance to enjoy the big screen experience.
While all the evidence confirms that cinema-going is amongst the most low-cost, best value-for-money leisure opportunities, we also of course recognise that there are significant impacts on household finances, brought about by the current cost of living crisis and wanted to do our bit to make a trip to the cinema even more affordable for the whole family.’